Showing posts with label Colby Ferguson. Show all posts
Showing posts with label Colby Ferguson. Show all posts

Friday, May 1, 2009

West Frederick Farmer's Market in the Gazette!

Check out this article in the Frederick Gazette about the West Frederick Farmer's Market and other local markets and their impact on the local economy. I was excited because the writer, Katherine Mullen, brought up some key points:

  • Times and locations of local farmer's markets
  • "the total combined economic impact of farmers markets to the county is $2.7 million."
  • Local restaurants are making an effort to use farm-fresh products
  • There are great products at the markets early in the season
  • The West Frederick Farmer's Market starts tomorrow!!!!
  • We are planning festivals at the West Frederick Farmer's Market for May 30 and July 11.

This blog was mentioned, as was the good work of Colby Ferguson and the Office of Economic Development. Mullen also interviewed "Dave Snyder, owner of Café Nola in downtown Frederick, [who] said he buys items such as heirloom tomatoes, basil, yellow cauliflower and purple peppers weekly at the West Frederick and Shab Row & Everedy Square farmers markets to supplement his restaurant's dinner specials." Of course this means that we will have to add Nola to our interviews at some point.

Here is the part of the article that relates to our blog:

The appeal of the farmers market is simple, said Shannon Moore, a volunteer on the marketing committee for the West Frederick Farmers Market.

"When people know that it's there, they love it and come back," she said.

Moore also writes for the blog, "Grown In Frederick," where she posts e-mails from local farmers about what's in season, gives tips on backyard gardening, recipes and
lists of farms to visit.

"What we try to do is connect people to Frederick agriculture through experience," she said.

Moore also emphasizes the West Frederick Farmers Market by posting the market's general information and a list of its vendors.

She said that the committee is planning festivals at the West Frederick Farmers Market on May 30 and July 11 to promote farmers markets.

Though farmers markets generally start off slow and don't pick up until July when people come in droves, there is still plenty to find this weekend, Moore noted.

"There's a lot of products early in the season that people love, like strawberries and asparagus," she added.

OK I want Dan and Yeon to know that I specifically mentioned them and spelled their names. And I want all of you to know to expect strawberries later in the season. Don't be mad when you don't see them this weekend!

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Thursday, April 2, 2009

2008 Farmer's Market Economic Impact Study

I had an opportunity to attend the annual vendor's meeting for Frederick Farmer's Markets this Monday. The vendors for West Frederick Farmer's Market and Everedy Square & Shab Farmers Market were there to review the past season and plan for the new season. It was really nice to see all the familiar faces that I haven't seen for months (well, except for our meat man, Danny and a couple of friends from Cakes for Cause)! At the meeting, there was a very thorough presentation by Colby Ferguson, a Business Development Specialist for Agriculture working for the Office of Economic Development (OED), Frederick County Government. Some of you might remember the Farmer's Market Survey that I posted about. The results of 2008 Farmer's market survey have been thoroughly analyzed by Sandy Wagerman and Colby Ferguson, and put into a nice report. Some of the fascinating facts from the his presentation (and the report) are

  • An estimated 37,420 visitors shop at Frederick County Farmers’ Markets (total of 9 markets in Frederick County) annually spending on average of $18.78 per visit. Of those shoppers, 30% spend an average of an additional $17.75 at nearby businesses.
  • An estimated 16,500 visitors shop at West Frederick Farmer's Market at Baughman's Lane annually spending on average of $37.59 per visit. Of those shoppers, 64% spend on average of an additional $43.97 at nearby business.
  • When you consider above estimates, this analysis comes as no surprise but still profound: When they calculated multi-market economic impact, the West Frederick (Baughman’s Lane) Farmers’ Market represented 74% ($2,018,710.55) of the total economic impact of all Frederick County markets ($2,729,992.37).
  • Top 5 most popular products consumers bought or were there to buy were: Vegetables (76.25%), Fruit (65.19%), Baked Goods (26.56%), Meat (12.5%), Dairy (10.56%). West Frederick Farmer's Market offers all the five products.
  • The majority of shoppers surveyed in person were female (70%) and age groups were pretty evenly spread at 55% being under 50 and 45% over 55. Survey respondents from the online survey were 77% female and 83% were under 55.
Frederick County 2008 Farmer's Market Economic Impact Study (pdf), the new 2009 Farm guide (5.2 mb pdf), and other resources are available at the Agriculture page of OED website.

And yes, as Elin put it so enthusiastically in Cakes for Cause email below, now we have a date for the first farmer's market. Please mark your calendar for May 2nd!!! It's going to be an even better farmer's market at Baughman's Lane this year with fun events! Please stay tuned!

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